People research buying decisions online. Having a well optimized website is therefore important for you to get noticed by your target audience.

If you can’t afford to have a website optimized for search engine results, or if you have no time to build one, make sure you’re listed on Google’s business directory and make sure you’ve claimed your listing, as that shows you are open for business.

To help your site show up in as a search engine result, make sure you’re using the right keywords on your site (the words people would use to search for your products and services), and use them in the content, meta descriptions and tags (the code that tells Google what your site is all about) and HTML headers, as well as in your social media posts.