Marketing is fundamental to any business success. Doing it right means that promoting your product and service to the right target audience in a very compelling way and make your customers buy from you, which is the end goal of every business. But in the age of the Internet, marketing has to exist in more than just newspapers and magazines – it has to be online, as well.

Despite this, new entrepreneurs and small business owners often don’t know where to start or what tools to use to make their digital marketing campaigns effective. Here’s an overview of the most important digital marketing components you should invest in to take your small business to the next level.